Patrick Marsceill

I design at Happy Cog in Philadelphia. I research, sketch, converse, write code, prototype, test, and collaborate. I believe in rapid iteration, focusing on eliminating layers of design abstraction between concept and execution. When I’m not designing software and websites, I play music and work on motorcycles.


Prototyping Q&A


A few months ago Happy Cog™ released The Happy Cog Way, an instructional video series highlighting our methods and best practices. As part of this series I created a course in HTML Prototyping, a beginners guide to using Zurb Foundation, Sass, and CodeKit to create responsive prototypes. Since its release, I’ve received some really great feedback about my video and the series, including this set of questions that a reader emailed me.

I’m a front end dev that’s been in the business for over 15 years. I’ve always hand coded my sites, and I’ve never really gotten into grid systems. (I was working online back int the table days).

Grid systems and “hand coding” are not mutually exclusive. For me, grid systems are just as much of a design tool as they are a development tool. Designers have been using proportional grids to layout designs on paper since the days before the printing press was invented.

In the context of web development, grids allow designers and developers to layout pages with the consistency and flexibility that modern day web development requires. While it is a good idea to use a grid to help layout your pages, you may not want an entire “front end framework” like Zurb Foundation or Twitter Bootstrap to weigh down your production-level code. At Happy Cog, we use these as tools to get ideas into the browser early, but we don’t use these for production. Here are a few options that still allow a developer to use grid-based designs efficiently in front-end production:

  • Roll your own. Chris Coyier did a pretty good demo here. I’m not a super huge fan of using class names like .col-1-2 so if I were developing a site using this method, I would make all those classes Sass mixins so I could just @include them within the element selectors that need to use them.

  • Use a light weight grid system framework. Susy is a pretty good example of this. Susy is a Compass based grid framework that easily allows you to customize your grid using Sass mixins. This enables you to keep your CSS class names semantic. Neat is a similar framework that is built on top of Bourbon, if you that is what you prefer.

While both of these options are indeed technically frameworks, they exist purely in the pre-compiled Sass layer, do not contain additional UI elements (unlike Foundation and Bootstrap), and are relatively lightweight in terms of what gets served to the user. I tend to think of them less as frameworks, and more as as set of mathematical functions that make it easier for a developer to quickly divide a page up using proportions, percentages, ems, or pixels.

Does Happy Cog use foundation for live production websites?

No we do not. Foundation requires you to use a very specific patterns for class names, and markup.

And has Happy Cog ever taken something that was prototyped out in foundation then converted it into a live website for a client?

Prototypes serve as an alternative to exclusively creating paper wireframes. Their purpose is to more effectively document and communicate designs to our internal and client stakeholders. Frameworks like Foundation allow us to quickly and easily get our ideas into the browser and allow us to think about how things will scale from small to large screens. When prototyping, we aren’t as worried about the quality of the code–but the content, information architecture, and interaction design take priority. Prototyping may also be a good time for developers to get involved in thinking early about how they may approach a problem, while not actually spending time fully executing it.

If Happy Cog doesn’t use foundation or convert their prototypes to live sites, isn’t it more work to try and hand code a site later to match your Foundation prototype? (You’re re-creating the styes and html but without the “cruft”)

Since our prototypes have essentially replaced paper wireframes in most cases–it actually speeds up the design process and facilitates more conversations between our design and development teams. This allows our front end developers to see how elements on the page should behave and then plan for the best possible implementation sooner in the process. If prototyping were not part of our process, we would spend a fairly large chunk of time trying to document the same information on paper–which can be very time consuming. Front end teams would still have to hand code the site based on paper wireframes which inevidably leaves some nuances left undocumented. We’ve found that prototyping provides a more complete and definitive documentation, with clearer direction to stakeholders and developers alike.

The Russian Joe


I was looking at some old photos on Flickr and came across this. It’s from 2013’s SXSW Interactive.

Ryan Jahn and I spent a day biking around Austin trying to eat lunch. Instead of eating—somehow we came up with these bad boys.

The Russian Joe Recipe

  • 1 chilled shot of Russian vodka
  • 1 shot of espresso
  • 1/2 pint of stout

Shoot the vodka, then dump the espresso into the stout and enjoy it at a hefty pace.

The Difference Between Money and Power


Such a waste of talent. He chose money over power, in this town a mistake nearly everyone makes. Money is the McMansion in Sarasota that starts falling apart after ten years, power is the old stone building that stands for centuries. I can not respect someone who does not see the difference.

—Senator Francis Underwood, from Netflix’s House of Cards

The first season of House of Cards has ended for me. I tore through the thirteen episode season in about a week after having recently cancelled my cable. I miss watching House of Cards, I do not miss having cable television.

Building My Desk — Part One: The Frame


Over the last week and a half, I designed and constructed a new desk for my home office. If you follow me on Instagram you might have seen some of the progress photos that I’ve been posting. I wanted to document my experience building this thing and what learned along the way. This was not only one of my favorite construction projects from a process perspective, but also my favorite finished product.